Margaret is best known for taking products and services from conception to multi million dollar companies by designing strategic and tactical marketing plans that included public relations. Her experience started in the medical / dental industry, where she used her marketing and branding skills to bring unique dental products and dental procedures to industry publications. Using her marketing skills and PR skills Margaret strategically used the media to capture the attention of world-renowned dentists who ran continuing education courses at universities around the world. She was asked to design a marketing and branding plan for a singer, song writer to which she ended up managing and signing the artist with Sony Records. "I found it rewarding working with artists and entrepreneurs, watching their ideas grow and prosper." She realized that her skills can be adapted to any industry and her plans were used to attract the attention of investors for start-ups and small businesses. Over the years she developed relationships with editors, columnists, bloggers and producers of magazines, newspapers and television shows - that she still maintains today. Margaret is also known for her ability to create publication trends using traditional, digital and social media marketing and through her social media marketing she built a network consisting of C-Suite professionals. In 2007 she started her own networking group with the unique ability to introduce business owners to their ideal client. Through her industry contacts she was able to make viable introductions, which proved a successful outcome to authors, designers, product developers, restaurateur’s, and business owners in finding new clients - which broadened their awareness in their market and untapped markets - increasing their bottom line.
Margaret Caccioppoli - Principal Partner